Art with a capital A, too.
With graphic novels gaining literary appreciation, why shouldn’t comic book art gain the same respect?
Honestly though, I’m not all that convinced about the general public’s ability to make that cognitive leap without some help, and I think I’ve found just the way to do that. Meshing comic book superheroes with more classic art might make it easier for people to appreciate comic art on its own.
Check out Superhero ModRen 1 and Superhero ModRen 2 . They’re Photoshop competitions where people have combined superheroes with fine art and some are pretty amazing.
(Admittedly, a lot do look just like bad Photoshop, but others are impressive.)